👉 Yes, you can run Facebook Ads without a Meta Verified Business Manager.
However, there are some limitations and risksyou should clearly understand before starting.
What Is Meta Verified Business Manager?
Meta Verified is essentially a trust and identity verification system provided by Meta (Facebook).
If your Business Manager is Meta Verified, you get:
* A verified business identity badge
* Higher trust score
* Faster access to Meta support
* Better ad account stability
❌But Meta Verified is NOT mandatory to run Facebook Ads.
How Do Facebook Ads Work Without Meta Verification?
Let’s break it down step by step 👇
1️⃣ Running Ads Using a Personal Ad Account
You can run ads using:
* A new or existing Facebook profile
* A personal ad account
* Promoting a Facebook Page directly
👉 This is where most beginners start.
2️⃣ Running Ads with a Normal Business Manager
Even without Meta Verification, you can:
* Create a Business Manager
* Add Pages and Ad Accounts
* Launch and manage campaigns
👉 Over 70% of advertisers worldwiderun ads this way without being Meta Verified.
Why Is Meta Verified So Hyped?
Because it reduces problems, not because it’s required to run ads.
Let’s compare 👇
Meta Verified vs Non-Verified Business Manager
✅ If You Have Meta Verified:
* Lower chance of ad account disable
* Fewer payment-related issues
* Faster support responses
* Easier and safer scaling
❌ If You Are Not Verified:
* Sudden ad rejections may occur
* Higher risk of account restrictions
* Appeals take longer to resolve
* Lower overall trust score
👉 Ads will run, but stability is lower.
Is It Okay to Start Without Meta Verified?
👉 Yes, absolutely.
For beginners and small advertisers, it’s not a problem at all.
Who Should Definitely Get Meta Verified?
I strongly recommend Meta Verified if you:
* Run high-budget ad campaigns
* Build a long-term brand
* Manage multiple ad accounts
* Work as an agency or serious freelancer
👉 In this case, Meta Verified is an investment, not a luxury.
